[December 2003]
Website Usability is simply defined as the ease with which
your audience is able to use your website. Making your website
user-friendly is a crucial element in its success. The traffic
you rake into your site is only as valuable as the number
that produces positive response. If users feel that your
site doesn’t give them what they want, or is having a hard
time getting what they want, they wouldn’t think twice of
leaving your site. There are thousands of websites out there
offering the same information and services as you are. And
you can’t afford to lose these highly targeted potential
customers because they almost never come back. That’s how
important Website Usability is. Read
More.
[November 2003]
When we talk about Search Engine Optimization and Search
Engine Positioning, your “audience” is Google or AltaVista
or Yahoo or MSN or other search engines. We want our web articles
and content to look good for these search engines. We want
to get high search engine rankings and land on the top positions
in the SERPs(Search Engine Result Pages). This is important
considering that users who do a keyword or keyphrase search
don’t often go further in the SERPs when they already find
what they are looking for. Read More.
[November 2003]
Pay-Per-Click (PPC) Management involves effort and risk.
For large corporations like Ebay, PPC costs probably represent
just a tiny dent in the operating budget. For small businesses
with limited budgets, the stakes can be much higher. Businesses
that take Costs and ROI (Return of Investment) critically
must consider these Tips for a Cost Effective PPC Campaign.
These tips have been designed to help businesses minimize
risks, maximize opportunities, and get the most value per
dollar spent. Read More.
[November 2003]
When running a Google Adwords Internet marketing campaign,
it's important to keep some key principles in mind. Sure,
anybody can give Adwords a shot. But without having a clear
plan, many Internet business people will give up frustrated.
Adgroups get paused, keywords get deleted, CTR (Click Through
Rate) plunges down and cost multiplies. Even worse, nothing
converts! Its frustrating, specially for a beginner. But before
throwing in the Google Adwords "towel" consider
these Ten Tips to Bring a Google Adwords Campaign to Life.
With the tips from this tutorial in your toolkit, it's possible
to turn Adwords magic into Adwords science. Read
More.
